EMPRESA / ORGANIZACIÓN
Rekket Digital Hub
CARGO
Founder & CEO
REGIÓN / PAÍS
Argentina
Marcelo has a bachelor’s degree in Public and Institutional Relations and in two graduate programs: Marketing and Management. He has been in the online advertising industry since 2003 in companies such as: Infobae Holding companies; InZearch (first search marketing agency in Latam); Digital Ventures Group (acquired by Fox) and Fox Latin American Channels (.Fox where he served as Regional Director of Business Planning, collaborating in the marketing of Facebook, LinkedIn and Zynga to Latam. Furthermore, he was a partner at Smowtion, one of the first SSPs in the region, where he worked as Chief Revenue Officer. Currently, he is CEO and founder at Rekket Digital Hub, a digital advertising agency specializing in Programmatic Buying (Mobile, Video & Web), Audience Targeting & Data Management (DMP) and AdExchanges (DSP, SSP, Trading Desks).
• Business developer focused on Online Interactive.
• Business plans and management for several start-up companies.
• Excellent communication, presentation and reporting skills.
• Online & Mobile advertising.
• Direct marketing & product strategy.
• Trading platforms & dynamic marketplaces.
• Contract negotiations.
• Team building & leading.
• E-Commerce systems.
• Monetization.
